Senja
Collects, manages and displays customer testimonials and social proof for businesses.
$1,000,000 ARR Self-reported post on X, reportedFounder profile
@helloitsolly · Founder of Senja · United Kingdom
In their X bio “Bootstrapping in public. · Currently $1,000,000ARR”
Olly (@helloitsolly) is the founder of Senja. Olly builds with a team from the United Kingdom. The highest publicly reported figure: Senja reported $90,000 MRR, according to the founder's own post on April 1, 2026.
Figures as reported at each source on the date shown, never our estimate. MRR qualifies for the directory as is; ARR is divided by 12.
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Appeared on a podcast 'roast' about growing Senja beyond $1M ARR. Source
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Shared that Senja's new AI engineer reviews and merges PRs overnight. Source
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Published why 716 paying customers churned since April, mostly because they stopped collecting testimonials. Source
pivot
Started an experiment where he vibe-codes features and opens PRs for Senja's engineers. Source
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Hired a full-time person to talk to customers and humanize Senja's marketing. Source
Reflects on how many founders feel burned out as AI shifts from an opportunity to a threat.
2.7K likes 174 reposts 383K views
Admits Senja has been flat at about $1M ARR for months and breaks down why.
134 likes 2 reposts 17K views
Complains that Stripe now adds fees on nearly every feature.
69 likes 1 reposts 11K views
Olly is building Senja (Collects, manages and displays customer testimonials and social proof for businesses).
Senja reported $1,000,000 ARR, according to the founder's own post on October 1, 2026. The founder reported this figure themselves; it is a publicly reported figure, not an estimate by Sell Micro SaaS.
You can follow Olly on X at @helloitsolly and on their website (senja.io).
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